2014 CALL FOR ENTRIES!

Registration is open for 2014 edition SOCIETY&SOCIAL

From this edition Ad Spot Non-Profit will join permanently with Society & Social. to provide a complete project to enhance the creative message to the service of Social Advertising in support of Growth of a Culture of Solidarity:

The project Society & Social will include:

  •  A prize awarded by a jury of professionals, to the best social communication campaigns;
  •  A prize awarded by the public who can view the campaign participants in both traveling exhibitions and on social networks;
  •  Exhibitions in Italy and abroad
  • Actions on social networks
  • Conferences and workshops

The experience of Ad Spot Non-profit, created in 1993, will not be lost. In fact, from the month of June will be active online, the  International Archive of Public Awareness Advertising that will guard and make accessible to everyone, all non-profit campaigns, collected over the years and in future editions.

Deadline  JUNE 30th, 2014          DEADLINE : JULY 25

Go to Society&Social web site  to download the complete entry rules

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Sono aperte le iscrizioni all’edizione 2014 di SOCIETY&SOCIAL
Da questa edizione Ad Spot Non-Profit si unirà definitivamente con Society&Social. per offrire un progetto completo di valorizzazione della Pubblicità Sociale a favore della crescita di una Cultura della Solidarietà:

Il progetto Society&Social comprenderà:

  • un premio, assegnato da una giuria di professionisti, alle migliori campagne di comunicazione sociale
  • un premio assegnato dal pubblico che potrà visionare le campagne partecipanti sia nelle mostre itineranti che sui social network
  • esposizioni in Italia e all’Estero
  • azioni sui social network
  • convegni e workshop

L’esperienza di Ad Spot Non-profit, nato nel 1993,  non andrà perduta.

Infatti farà parte, dell’ Archivio Internazionale della Pubblicità Sociale, attivo on line dal mese di Giugno, che sarà fruibile a tutti e che raccoglierà tutte le campagne, raccolte in questi anni e nelle prossime edizioni.    

Deadline  30 GIUGNO, 2014       DEADLINE PROROGATA: 25 Luglio 

 Vai al sito Society&Social e scarica il regolamento completo

Annunci

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Archiviato in Award

WINNER 2013 – GRAND PRIX section Integrated category Society and Rights

CAGE HOME
This campaign budget was extremely limited – there was no media budget, and only a small amount for production. Thus, the strategy was to create as much ‘noise’ as possible by being as ‘interruptive’ as possible – such as placing the miniature cage homes and posters on Hong Kong’s busiest and most affluent streets to emphasize the contrast of the two worlds, and using low-budget channels (eDM using mailing lists from SoCO’s partners) and formats that would attract the most attention, and generate sharing and ‘buzz’. Capturing the essence of the problem at hand, which is the woe of living in a highly limited space into which every aspect of life was crammed, the communications brought this living condition to live by cram everything into the available space of the medium, whether it’s a poster or a display. With the interactivity of the Intenet, our eDMs take the message further by making the point that this problem can no longer be ignored. 
To do this, we used five key approaches:
1/ Street Marketing: We had local artists make miniature replicas of real cage homes and their residents, and placed these models on the city’s most affluent streets to attract attention to the issue.
2/ Street Posters: We created 8 posters featuring real cubicle apartments, each using ‘bird’s eye view’ photography to dramatize the cramped spaces, and paired them with ‘good news’ press headlines: “Hong Kong ranked as most livable city by The Economist”, “Hong Kong ranked as freest economy for 18th consecutive year”, etc. – then posted these on city streets.
3/ Enabling direct action by citizens: Each cage model and poster carried a QR code that, when scanned, allowed citizens to a send a letter directly to the Chief Executive, imploring the government to take action.
4/ eDM to Hong Kong residents: When opened, a window showed a cage home/cubical apartment photo, but when the recipient tried to close it, another appeared, then another – until a message said ‘Ignoring the problem won’t make it go away’, prompting them to visit the SoCO exhibition at the Cultural Center.
5/ An Exhibition on Cage Home / Cubicle Apartment Living at the Hong Kong Cultural Center: All photography for the project, along with further information on cage homes/cubicle apartments, was presented in an open exhibition at the Cultural Centre main gallery. 
HONG KONG

Advertising Agency: Publicis Hong Kong
Creative Director Mark Birman, Terry Cheng, Kwong Chi Kit
Art Director: Kwong Chi Kit, Dave Ho
Copywriter: Terry Cheng, Kerwin Choy
Director Vincent Chow
Digital Designer: AmyChan&Maxwell Ip
Photographer: Tim Lau&Benny Lam,
Props Maker:On Tai
Retoucher: Henry Chan
Association/ Client: Society for Community Organization
Supervisor: Yuen Shuk Yan

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Archiviato in Winners 2013

WINNER 2013 – section Integrated , category Health

MAKE HEALTH LAST

In 2011 the Heart& Stroke Foundation used hard facts to strike fear into boomers and raise awareness of an issue that takes the lives of 1 in 3 canadians. In 2012 we began phase 2 of a multi-year strategy, empowering canadians ti turn this knowledge into action. We presented people with a choice about their future, launching with TV, print out of home, online and radio and urged them to asses thei risks and change their future at MakeHealthLast.ca
CANADA
Advertising Agency: Lowe Roche
Creative Director: Sean Ohlenkamp
Art Director: JP Gravina, Matt Camara
Copywriter: Simon Craig, Jordan Gabriel
Producer: Sandy Cole, Beth Mackinnon
Account Services: Laura Davis
Production Company: OPC/Knucklehead
Producer: Sandy Cole
Director: The Dempsey’s
Editor: Mick Griffin, Ernioe Mordak
Musi&Sound: Joel Serlin
Association/Client: Heart&Stroke Foundation
Supervisor: Geoff Craig

 

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Archiviato in Winners 2013

WINNER 2013 Section Integrated category Society and Rights

HASHTAG KILLER

Raise awareness about the worlds water crisis- Donate to solve real problems
USA
Advertising Agency: DDB New York
Executive Creative Director: Menno Kluin
Creative Director: Matt Eastwood
Art Director: Sam Shepherd
Copywriter: Frank Cartagena
Producer: Ed Zazzera, Lindsey Hutter
Head of Design: Juan Carlos Pagan
Production Company: DDB NY
Director: Alec Helm
Editor: Alec Helm, Melanie Meditz
Association/Client: Water is life
Supervisor: Kristine Bender
Association: Water is life

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Archiviato in Winners 2013

WINNER 2013 – section Integrated, category Public service

 

SECURE PARKING FOR BIKES
The problem: Lack of secure parking places for bikes. 2/3 of existing ones is not secure . 
Aim of the campaign: To promote an increase of secure street parking for bikes
Insight: People always keep an eye on what is dear to them
Solution: Place bikes in unexpected though secure spots to point out of problem
Results: The amount of secure parking icreased by 50% and the bike thefts reduced by 9%
LATVIA
Advertising agency: Adell Saatchi&Saatchi
Creative Director: Gatis Veldre
Art director: Romans Zilous
Copywriter Janis Kuprasous
Producer: Igors Verenieks
Photographer: Andresz Zavadskis
Association/Client: Latvian Cyclist Union
Supervisor: Viesturs silenieks, Romans Melniks

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Archiviato in Winners 2013

WINNERS 2013 – section Press&Outdoor, category Health

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Raise awareness among young people about driving drunk
Don’t let alcohol drive you to the wrong place
FRANCE
Advertising Agency: BETC
Creative Director: Stephane Xiberras
Art Director: Jordan Lemarchand
Copywriter: Julien Deschamps; Arnold Zalluram
Photographer: Romain Jehanno
Association/Client: Victimes & Citoyens
Supervisor: Arnaud Cognard

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Archiviato in Winners 2013

WINNERS 2013 – section Press&Outdoor, category Health

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DON’T TEXT AND DIE
1 in 4 car accident are caused by distraction.With the boom of smartphones, driven can be even more distracted. Using them while driving is not only dangerous for yourself but also for your passengers and the people in the streets.
BELGIUM
Advertising Agency: Happiness Brussels
Executive Creative Management: Karen Corrigan, Dominique van Doormaal
Art Director: Diederik Jeangout
Copywriter: Karen Corrigan
Producer: Pascal Delfosse, Bart Vande Maele
Account Director: Hans Smets
Retouche visuals: Yelle Vandenbruaene
Photographer: Andres Serrano
Association/Client: OVK Parents Of Road Victims
Supervisor: Koen Van Wonterghem

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Archiviato in Winners 2013

WINNERS 2013 – section Press&Outdoor, category Society and Rights

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HASHTAG KILLER
Donate to solve real problems
USA
Advertising Agency: DDB New York
Executive Creative Director: Menno Kluin
Creative Director: Matt Eastwood
Art Director: Sam Shepherd
Copywriter: Frank Cartagena
Producer: Ed Zazzera, Lindsey Hutter
Head of Design: Juan Carlos Pagan
Association/Client: Water is life
Supervisor: Kristine Bender

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Archiviato in Winners 2013

WINNER 2013 – section Press&Outdoor, category: Society and Rights

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CAN’T BE COVERED
Some thing’s can’t be covered – Fighting women’s abuse together
SAUDI ARABIA
Advertising Agency: Memac Ogilvy, Riyadh
Creative Director: Scott Abbott
Art Director: Scott Abbott
Copywriter: Scott Abbott; Jimmy Youssef
Association/Client: King Khalid Foundation

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Archiviato in Winners 2013

WINNER 2013 – section Press&Outdoor, category: Environment

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ZOOM
Aim: Environment Awareness
Just because you’re far away, it doesn’t mean it’s not happening – Join us http://www.ondazul.org.br

BRAZIL

Advertising Agency: Quê Comunicacao
Creative Director: Eduardo Almeida
Art Director: Lucas Buled
Copywriter: Milena Zindeluk, Leonardo Pitanga
Producer: Alvaro Edir
Account team: Tatiana Sotez, Danielle Portella, Marisa Gouca, Pedro Bastos
Media team: Fatima Rendeiro, Vanessa Alves, Luma Coutinho
Association/Client: Ondazul Institute
Supervisor: Tatiana Wheb

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Archiviato in Winners 2013